Automated ad performance reporting system that compiles data, formats reports, and delivers weekly performance summaries for multiple clients at a digital marketing agency.
A digital marketing agency was spending 20+ hours weekly manually compiling ad performance reports for 50+ clients. The process involved pulling data from multiple platforms, formatting reports, and sending them individually to each client.
They needed an automated solution that could pull performance data, format professional reports, and deliver them consistently to maintain client satisfaction while freeing up team resources for strategic work.
Connected Meta Ads API to automatically pull performance data for all client campaigns, eliminating manual data collection and reducing errors.
Google Sheets integration for centralized data processing, calculations, and formatting with automated weekly data refresh schedules.
Data Studio dashboards automatically refresh with latest performance metrics, creating professional, branded reports for each client.
Make.com workflow exports PDF reports and sends personalized emails to each client every Monday morning with their performance summary.
Eliminated 20+ hours of weekly manual work, allowing the team to focus on strategy, optimization, and client relationship building.
Achieved 100% on-time delivery with zero data errors, significantly improving client satisfaction and trust in reporting.
Enabled the agency to take on 25% more clients without increasing reporting workload, directly contributing to revenue growth.
Improved client retention by 30% through consistent, professional reporting and more time available for strategic consultation.