Multi-touch attribution model and ROI analysis dashboard for a digital marketing agency, optimizing ad spend allocation and increasing ROAS by 45%.
A digital marketing agency managing $5M+ in annual ad spend was struggling to accurately measure the impact of different marketing channels and touchpoints. They relied on last-click attribution, which undervalued upper-funnel activities.
The agency needed a sophisticated attribution model to understand the true customer journey and optimize budget allocation across channels for maximum ROI.
Implemented advanced attribution modeling using machine learning to accurately credit each touchpoint in the customer journey.
Connected Google Ads, Facebook, LinkedIn, and analytics platforms to create a unified view of marketing performance across channels.
Built comprehensive Looker Studio dashboards showing true ROI, customer lifetime value, and channel contribution analysis.
Developed automated budget reallocation recommendations based on performance data and attribution insights.
Increased return on ad spend by 45% through accurate attribution and optimized budget allocation across high-performing channels.
Eliminated 35% of wasted ad spend by identifying underperforming campaigns and reallocating budget to high-impact touchpoints.
Automated 90% of reporting processes, saving 18+ hours weekly and enabling focus on strategic optimization activities.
Improved client retention by 60% through transparent reporting and demonstrable ROI improvements across all campaigns.