Comprehensive product analytics and user engagement tracking system for a mobile app company, increasing user retention by 60% and feature adoption by 35%.
A mobile app company with 500K+ users was struggling with declining user engagement and low feature adoption rates. They lacked comprehensive insights into user behavior patterns and product performance metrics.
The product team needed detailed analytics to understand user journeys, identify friction points, and make data-driven decisions to improve user experience and retention.
Implemented comprehensive user journey tracking using Mixpanel and custom analytics to understand behavior patterns and drop-off points.
Built detailed feature adoption dashboards tracking usage metrics, engagement rates, and user feedback for data-driven product decisions.
Developed cohort analysis tools to track user retention patterns and identify factors contributing to long-term engagement.
Created automated A/B testing infrastructure to continuously optimize user experience and validate product improvements.
Increased 30-day user retention from 25% to 40% through targeted engagement strategies and UX optimizations.
Boosted new feature adoption rates by 35% using data-driven onboarding flows and in-app guidance systems.
Decreased user churn rate by 50% through predictive analytics and proactive user engagement campaigns.
Generated $1.8M additional annual revenue through improved user engagement and premium feature adoption.